Sign Painters: A Documentary

Sign Painters: A Documentary
Home Use
Not Rated
2017 | 81 min.
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AEC / Alliance Entertainment Corporation
$24.95 ea.
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With the advent of contemporary advertising came a new American craft: hand-painted signs. The sign painter wasn't an artist, but a one man ad agency adhering to the laws of type and design with the sole intention of creating a work that would endure on a wall long after a product had launched. Scaling buildings for one client after the next, these counter-cultural painters developed the style of our cities before the creation of a cheap, tech-driven advancement in vinyl lettering nearly shut them out of business. Sign Painters examines the select few painters who stuck around in the midst of dwindling demand and catalyzed a resurgence of sign painting and street art in advertising today.